Product Designer Experienced in Logo creation, Branding and skilled in Photography and Videography, allowing me to integrate Visual Creativity in Product Design.
Minore Barber Website
Client Information:
Minore Barber is a traditional Italian barbershop that combines a modern twist. They offer high-quality grooming services and an exceptional client experience. The client wanted a website to showcase their business and highlight their various locations in Eixample, Barcelona.
Project Objectives:
The primary objective was to design an engaging and user-friendly website to showcase Minore Barber's services, stylists, and various locations in Eixample, Barcelona. The target audience comprises both local residents and tourists seeking a top-notch barbershop experience.
Business Goals :
Increase Business Awareness:
Enhance Minore Barber's visibility in Eixample, Barcelona through a robust online presence.
Attract New Clients:
Drive customer acquisition with a user-friendly appointment booking system and engaging online content.
Showcase Services and Locations:
Present the barbershop's services and multiple locations clearly to inform and attract potential clients.
Enhance Customer Engagement:
Offer an interactive and informative platform to engage with both existing and potential clients.
Boost Online Traffic:
Boost website traffic by optimizing content and implementing SEO strategies. The goal is to achieve higher search engine rankings and increase phone call bookings.
Promote Brand Identity:
Strengthen the brand identity by reflecting Minore Barber’s unique mix of traditional and modern styles in the website design.
Design and Development Process:
I began with a competitor analysis and conducted stakeholder interviews to comprehend the market and user needs. The design process included creating wireframes, mockups, and interactive prototypes using Figma. For website development, we selected Wix due to its user-friendly interface and extensive features.
User Experience (UX):
The website is designed to guide visitors effortlessly to key areas such as services, locations, photo gallery, team, and appointment booking. Its information architecture allows easy access to all relevant information.
Visual Design (UI):
The design reflects Minore Barber’s modern look and simplicity with a touch of vintage. I used a clean color palette related to the original logo, complemented by modern typography and imagery that evoke a sense of tradition and quality.
Challenges and Solutions:
A key challenge was optimizing the website's performance on both desktop and mobile devices. I addressed this by employing responsive design principles and conducting extensive testing across a variety of devices
Results & Reflections:
The client expressed great satisfaction with the final product, commending both its aesthetic appeal and functionality.
“We are thrilled with our new website! Its beautiful design and seamless functionality perfectly capture the essence of our barbershop. Our clients love it, and so do we!”
This project highlighted the significance of balancing aesthetic design with user experience for me. Going forward, I plan to incorporate more user feedback during the initial stages of design.